The connection between fashion and horticulture was made from the time that mankind started spinning, weaving, and dying using the resources that nature provided.
We need to be giving rather than constantly taking from the soil and landscape so we hope that our fashion show will create a truly grounded connection with nature and encourage positive fashion habits.
Horti-CULTURED brings together people, brands, creatives to celebrate slow and sustainable fashion. Amidst the backdrop of the RHS Bridgewater, we’re reminded to go back to our roots, to champion our clothing as an extension of not only us, but of nature - to which we all belong.
Credits:
Video Editor @annabellindsay
Creative Director @alcluv
Creative Lead @niamhc_clarke
Spoken Word Artist @6fa.maisie
Music Producer @be.lo.ke
Makeup @shelenonlinestore
Modelling Agency @cubecasting
Branding / Design @daren_newman
Stylist Lead @kayleighshore
Production Lead & Assistant Stylist @sophieelizabethm
Fashion Florist @sweetbudflorals
social goodness
In April 2022, I co-hosted the event, Social Goodness with Manchester Fashion Movement in the beautiful setting of Deansgate South Tower Tea Room. MFM is an organisation that champions creativity, circularity, collaboration, and most of all value’s choices that support people and planet.
The immersive Social Goodness event brought together pioneering brands and businesses, from fashion to homeware to food and drink, that celebrate entrepreneurship and sustainability!
We explored how to bring sustainability into all aspects of our lives and heard first-hand how Northern creatives and entrepreneurs are turning their passion and ideas into thriving businesses.
The evening included an interactive conversation with MFM, brands and attendees, to chat about setting up a brand, our relationship with fashion and the planet, making more conscious lifestyle choices, our own wellness, self-confidence and more. It was wonderfully insightful with thanks to following:
Danielle | Kiht Collective
George | Hedonist
Nok and Dan | Food Stuff
Kev | Breatholution
Sophy and Dexter | Sylkstore
John | Ancoats Bag Company
Claire | Gaia
and more.
a fashion story
AS FEATURED IN
BEHIND THE SCENES
pop-up store
"Coming together in one of Manchester’s most recognised buildings; MFM and Stretford Mall will host a collective of local fashion brands in the old part of the mall. This will be a collection of clothing, accessories and independent creatives who all have a focus on sustainability." - Manchester Fashion Movement
The eve of the launch consisted of an open discussion amongst sustainable fashion enthusiasts and mental health advocates, which I guest spoke at, in a space designed to deepen insights into the relationship between the two. The discussion was led by Same Shit, Different Brain podcast host, Becky Ryder.
The following evening was the launch party event where I had been asked by MFM to take on behind the scenes social media duty, which meant I was fortunate to speak to all sorts of different people there. Music was provided by the Danielle Moore, from Crazy P* and drinks were provided by Le Social Wine, a conscious wine shop and organic and natural wine retailer.
I spoke to both brands and designers with concessions, as well as anyone who helped to pull the night together, but also attendees of the event to learn more about why they were there. Head to my video at the top of the page to hear more about the event and what people had to say.
There was a huge array of sustainable brands there, from second hand vintage sellers to zero waste designers. Please find the extensive list of brands involved below.
Ally Pally vintage / Bruntwood / Fashion Without A Face / Holly Furniss / JuJuni / KIHT Collective / Le Social Wine / Io ete / Love Lane Swimwear / Nfoowear / Sew What MCR / Sipho / Sollt. / Sophie Summer / Sparkle Street / Tama Tama Store / The Long Shot Exp. / Thinking Deepa / uva.
